Reliance Jio has recently removed its Rs 119 plan from its lineup, a plan that was introduced following tariff adjustments in late 2021. Initially offering 14 days of validity, 1.5GB daily data, unlimited voice calls, and 100 SMS/day, this plan is no longer available across the country. In a strategic move akin to Airtel’s approach, Jio has replaced its most economical plan with a higher-tier option, aiming to bolster its average revenue per user (ARPU).
Reliance Jio Plan 119 Removed
Stepping into the spotlight as the new budget-friendly plan is Reliance Jio’s Rs 149 plan. Providing users with a validity period of 20 days, this plan includes 1GB of daily data, unlimited voice calling, and 100 SMS/day. Moreover, subscribers gain access to JioCinema, JioCloud, and JioTV. It’s important to note that this plan doesn’t qualify for Jio’s 5G Welcome Offer, which grants users unrestricted 5G data.
Comparing plans, Airtel’s cheapest plan stands at Rs 155, slightly pricier than Jio’s Rs 149 plan. While Airtel’s offering boasts a longer 24-day validity and unlimited voice calling, its data allocation is set at a total of 1GB. On the contrary, Jio’s plan features 1GB of daily data for 20 days.
This strategic maneuver by Jio aims to elevate its ARPU, which was reported at Rs 180.5 during Q1 FY24. In contrast, Airtel’s ARPU has surged to Rs 200. While Airtel currently outperforms both Jio and itself in terms of ARPU, Reliance Jio would need substantial tariff revisions and an influx of high-paying subscribers to approach Airtel’s impressive ARPU figures.