Toyota dealerships in India are currently offering enticing discounts on the Toyota Hilux lifestyle pickup. Lifestyle pickups are a niche segment in the Indian market, and the Hilux, which is priced from Rs 30.40 lakh, was positioned at the higher end of this segment. Since its launch in March 2022, around 1,300 units of the Hilux have been sold. The Isuzu V-Cross is a competitor in the same segment, but it is priced considerably lower.
Toyota Hilux: Discounts Range from Rs 6-8 Lakh
The base variant of the Hilux was initially priced at Rs 33.99 lakh during its launch in March 2022. However, a year later, Toyota reintroduced the Hilux at a reduced starting price of Rs 30.40 lakh, representing a reduction of Rs 3.59 lakh. While the entry-level Hilux Standard 4WD MT received this price cut, Toyota increased the prices of the top-spec High trim by Rs 1.35 lakh for the manual variant and Rs 1.10 lakh for the automatic variant.
Consequently, the top-spec High trim is now priced at Rs 37.15 lakh for the manual and Rs 37.90 lakh for the automatic. Several dealers have confirmed that the minimum discount on the Hilux is approximately Rs 6 lakh, with a few outlets offering discounts of up to Rs 8 lakh on higher variants, depending on inventory.
Isuzu V-Cross: Up to Rs 2.5 Lakh Discount on Top Variant
The Isuzu V-Cross 4WD MT, the direct rival to the Toyota Hilux, starts at Rs 23.82 lakh, while the top-end 4WD AT Prestige variant is priced at Rs 27.36 lakh. In terms of benefits and offers, the V-Cross Prestige can be purchased with discounts of around Rs 2.5 lakh at most outlets.
Toyota Hilux & Isuzu V-Cross Price Difference
When comparing the Toyota Hilux and the Isuzu V-Cross, taking into account the available discounts, the price gap between the top-spec Hilux 4WD AT and the Isuzu V-Cross Prestige, which was originally around Rs 10 lakh, is now reduced to a minimum of Rs 5 lakh on-road for most variants.
Both models are equipped with diesel engines as standard. The pricier Hilux boasts a 204hp, 2.8-liter diesel engine with an impressive 500Nm of torque. In contrast, the V-Cross Prestige is powered by a smaller 150hp, 350Nm, 1.9-liter diesel engine. Both trucks offer rugged off-road capabilities and have a similar range of features and safety equipment.
The Hilux, however, surpasses the V-Cross by offering seven airbags compared to the V-Cross’ six. By opting for the Hilux, you’ll pay a premium, but you’ll gain a larger engine, increased power and torque, and, perhaps most notably, the renowned Toyota badge.