After weeks of speculation, recent murmurs have been validated, as Apple officially confirmed its forthcoming grand unveiling event scheduled for September 12. During this event, Apple plans to introduce its latest lineup, consisting of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and potentially the iPhone 15 Pro Max (which might carry the moniker iPhone 15 Ultra). The event is set for 10 AM PT and will be accessible through online streaming at apple.com and the Apple TV app.
The tagline/word that Apple chose in this instance is “Wonderlust”, a play on the word “wanderlust”, which means “a strong desire to travel”. In Apple’s case, that would then translate as “a strong desire to be wowed”, perhaps?
One notable feature across all four new iPhone models is the inclusion of USB-C ports, a response to the recent EU legislation mandating their use. Speculation abounds regarding the iPhone 15 Pro Max / Ultra, which may debut Apple’s first-ever periscope zoom camera. The Pro models are also anticipated to showcase titanium frames, a departure from the conventional stainless steel.
A significant alteration across the series is the replacement of the mute switch with an innovative “Action button.” Additionally, the iconic Dynamic Island design will be a shared characteristic among all models.
Further adding to the excitement, Apple might opt to update its AirPods lineup to include USB-C ports. The event is also anticipated to showcase the Apple Watch Series 9 and the Apple Watch Ultra 2.
Apple’s strategic choice to keep enthusiasts guessing aligns with their tradition of captivating surprise announcements, underscoring the anticipation surrounding this grand event.
